Edward den Ouden is Social Glue. Radical concepts. Intelligent copy. Speed strategist.

Working solo and with a broad selection of art directors and creatives in the advertising industry. Native Dutch, English excellent. Happy to work anywhere, based in Amsterdam.

Just call: +31 (0) 6 1590 1150

or send an email: edwarddenouden@gmail.com

Social Glue | Edward den Ouden

As a freelance creative I worked for local and international agencies like:

ISOBARTrue IdeasFitzroyBeyen MeyerStrawberry Frog, XSAGA, VBAT, CCCPTBWA\TequilaTBWA\NeBoKoTBWA\Brand Experience, Craft WorldwideEF/DDBTribal DDBDDB&TribalPublicisPMSvW/Y&ROnly, Doom & Dickson, NoiseMedia RepublicDCVF,  Vormers, Red UrbanBOSECraft Worldwide, Graphic House, Het CampagneHuisBrand House UK, Sprung New York, IcemediaSquare Melon and many more.

Consumer brands I worked for:

Coca-Cola, Obrigado, Al Malika, Saints&Stars, HealthCity, Menzis, Douwe EgbertsAlbert Heijn SupermarketsCOOP SupermarketsKLM, Transavia, DeloitteWehkamp.nl, MS Mode, Miss Etam, KPNABN AMRO BankING BankLeerdammer CheeseHeinzAMEV InsuranceFiatHeinekenPhilipsLiptonNissan, Grolsch, MieleSEATChryslerJeepPearleCitroënEssentCup‐a‐SoupHolland CasinoAmerica TodayWE FashionUPC, Voedingscentrum and many more.

Business to business brands I worked for:

ING BankABN AMROErnst & YoungNuonExactSter (Stichting Ether Reclame)PeugeotCitroënMercedes LeaseKPNAmerican ExpressAdformatieMCI Worldcom and many more.

Become a ‘friend’ or ‘like things’

Meet my ‘arty alter ego’

Arise-Cult
Arise-Industry

See More of ARISE by Edward Paul

What people say:

‘It was always a pleasure working with you, Edward. Great ideas, great
process and great times!’ Tom Berger (CD) – Isobar

‘Ha Mannen, toch nog even tegen jullie zeggen: Wat liggen er mooie ideëen! Well done!’ Annemieke Min – True Ideas

‘Dank voor de copy. Ziet er goed uit!’ – Noesjka van der Helm -Comedy Central

‘Mooi zo! Als je lekker bezig bent hoeven we niet te bellen, tenzij je tussentijds even wilt sparren…’ Laura van der Molen – Het Campagnehuis

‘Leuk ja! Ben ook erg tevreden met de geheel oogst! We gaan je op de hoogte houden! Thnx voor de lach!’
Thomas Nieuwenhuizen – DDB/EF

‘A MASSIVE THANK YOU for all your contributions and supporting us in the Singapore office.’
Mary Jane Butler – Strawberry Frog Singapore

‘Ik vond het in ieder geval weer een leuke tijd en fijn om met jou samen te werken. Altijd lol, altijd fijne muziekjes…‘ Jeroen Bakker – DDB/EF

‘I had a great time working with you. Let’s meet for coffees & art soon.’ Amr Assaid – Le Crouton, freelance at INDIE

‘Je kunt heel goed schrijven maar niet zo goed rekenen ;-)‘ Sandra van Gemert – The Collective

‘Super! Super! Super! Héél fijn en heel erg goed. Thx!‘ Peter Scholtens – DDB/EF

‘Het is inderdaad goed verlopen, erg tevreden met de input van Edward. Woensdag presenteren wij het aan de klant.’ Tine Leeuwerink, Fabrique

‘Bij deze nogmaals dank voor het gedane werk, de rake teksten, creatie van prachtige beelden en de start van een veelbelovende animatie.Voor aankomende projecten denk ik zeker aan jullie!’
Vera Kurpershoek, MOVE

‘Shit, jij hebt ook alles door he?‘ Mart Groen, Bolster & Pit

MB-1

The Professional Tourist

I have always based my work in Amsterdam because I think it’s one of the most beautiful cities in the world, that’s why I choose to live and work there. Actually, it is more a metropolis in the form of a village. It’s a very creative city, partly because we don’t have a large international budget, so we have to be extra smart. In fact, in recent years there has been a larger demand for creative professionals from the Greater Amsterdam region, such as from Utrecht, Rotterdam and Brabant.

What I love most about working in Amsterdam is that I have a lot of freedom and flexibility. The city has a free-spirited atmosphere, which we can really thank the philosopher Spinoza for. Everyone is so welcome here, the professionals, residents, travelers – it’s the people that characterises the city. As I said, it is a village with the properties of a metropolis, it has the location, culture, opportunities and the possibilities.

I enjoy travelling and sometimes refer to myself as a ’Professional Tourist’. I have been everywhere, from the Cook Islands to South Africa, from Siberia to Miami. I would still like to see more of Scandinavia. My roots are in Estonia: my grandmother fled there in the Second World War and I have been able to track my family history from there. Somehow I always feel at home when I am there, even though I am never fully prepared well enough for the cold, even with a thick Dutch winter coat.

Considering my epithet is ‘Professional Tourist’, I haven’t worked abroad much. I once shopped in Singapore for some weeks and once I improvised for a week in Beirut, which was very interesting. You learn a lot from international contacts, especially universal thinking. Basic values ​​are the same everywhere for all people, yet humor is less universal. If I can ever work anywhere in the world, I would like to go to Bangkok. I practice Muay Thai, kickboxing, then you’re on the cradle there. I train at least once or twice a year for a few weeks in Khao Lak at Rawai Muay Thai, Thailand. As a freelancer you can make time for that.

When I began as a freelancer, I started working at international agencies such as Bozell, Euro RSCG, Leo Burnett and TBWA. I have been an active Freelance since 2001, so I already have quite a few freelance meters on the odometer.

As Professional Tourist I have worked a lot for airlines such as KLM and Transavia, but also for P&O Ferries, Secret Escapes and the bus travel organization Oad. My talent is seeing the bigger picture, a concept. From a core idea, I can fill in the gaps using various forms of media. This could be a homepage take-over or an interactive experience that captivates people. I think that’s what sets me apart from other freelancers.

Nowadays, I prefer to work online. It’s much more fun when guaranteed 2 million people see your work for sure, instead of a commercial on TV that everyone ignores. There are more possibilities online, especially in film.

I don’t have one regular customer on the advertiser side. I’m used by communication and design agencies who know my working method. I have many permanent contacts there. You can hire me for a specific assignment or I participate in the daily routine of a company. A puzzle that a desk has not been coming from for months has often been cracked in minutes. Incidentally, I don’t charge per hour. I work on location and from my own office, a houseboat in the famous Amstel river.

Although I am proud of the work I have done for Philips Streamium and KLM, I am yet to make my most beautiful masterpiece. I’d like to be put to the test – bring it on!

The copywriter of the past is ‘dead’. I’m a brand creative now. All work is more online-focused. Take a look at the videos for Coca-Cola. Mainly a strategy assignment, look & feel and some minor copy.

Plastic, Glass & Metals:

2016, The Netherlands, Nomination SAN, HostNet, True Ideas

2015, The Netherlands, Nominations ADCN, SPIN Awards and SAN for KLM Royal Dutch Airlines ‘High Five’ spectacular, DDB/Eigen Fabrikaat

2010, UK, Nomination AOP Awards, Philips Streamium, Tribal DDB & DDB London

2009, International, Lürzers Ad of the Week (14), Philips Streamium, Tribal DDB & DDB London

2007, The Netherlands, Winner SAN, WE Fashion, TBWA NEBOKO

2007, The Netherlands, Silver ADCN Lamp (interaction design), WE Fashion, TBWA NEBOKO

2005, The Netherlands, Winner SponsorRing Sport, ING Marathon, TBWA Brand Experience Company.

2005, The Netherlands, Bronze Esprix, ING Marathon, TBWA Brand Experience Company.

2005, The Netherlands, Slash ‘n’ Burn Award, Gold, MB Puzzles, Social Glue

2004, The Netherlands, Finalist SponsorRing Sport, ING Marathon, TBWA Brand Experience Company.

2001, The Netherlands, Finalist SAN, print Euronet Internet, Het Hoofdbureau.

2001, The Netherlands, Finalist Adformatie Retail award, America Today, Het Hoofdbureau.

2000, The Netherlands, Gold Giraffe Event Award, Leerdammer, Noordervliet & Winninghoff/Leo Burnett

2000, The Netherlands, Finalist Accent, TVC Amev ‘Plumber’, Noordervliet & Winninghoff/Leo Burnett

2000, The Netherlands, Finalist Accent, TVC Amev ‘Sailor’, Noordervliet & Winninghoff/Leo Burnett

2000, France, Finalist Montreux, TVC Amev ‘Plumber’, Noordervliet & Winninghoff/Leo Burnett

2000, France, Finalist Montreux, TVC Amev ‘Sailor’, Noordervliet & Winninghoff/Leo Burnett

1999, Europe, Finalist Epica, posters HardRock Café, Noordervliet & Winninghoff/Leo Burnett

1999, USA, Finalist Mobius, TVC HardRock Café Amsterdam, Noordervliet & Winninghoff/Leo Burnett

1999, France, Finalist Cannes Festival, outdoor Tanning Shop, BvD – EURO RSCG

1999, United Kingdom, Gold London Advertising Festival, outdoor Tanning Shop, BvD – EURO RSCG

1997, The Netherlands, Finalist Accent, BvL Graphic Productions, Bozell

‘DO I LOOK LIKE A TOURIST?’

A T-SHIRT LINE FOR ‘AMSTERDAMMERS’ | CREATIVE: EDWARD DEN OUDEN | PRODUCER: FASHIONJUNKY.NL | ORDER HERE: FASHION JUNKY

Do I Look Like a Tourist

OBRIGADO ‘WIN YOUR OWN COCONUT TREE’

AGENCY: ISOBAR | CREATIVES: EDWARD DEN OUDEN, OSCAR FLINTERMAN | PRODUCTION: MAARTEN HEMMEN & ASSOCIATES | REMARKS: FACEBOOK, INSTAGRAM ONLY

WEBFILM MENZIS ‘SAMEN GEZOND’

AGENCY: EIGEN FABRIKAAT/DDB | CREATIVES: PETER SCHOLTENS,
EDWARD DEN OUDEN | PRODUCTION: WOLFSTREET

BiFi ‘FOR REAL POWER AND REAL TASTE’

BiFi ON THE GO (SOCIAL/INSTORE) | AGENCY: SQUARE MELON | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN

GET RID OF YOUR CHIA - AWAY WITH CARROTS - Bifi: ‘FOR REAL POWER AND REAL TASTE’ BIFI ON THE GO

POSTNL ‘THE MEDIUM IS THE MESSAGE’

AGENCY: ISOBAR | CREATIVES: EDWARD DEN OUDEN, ANDRE VAN LEEUWEN | PHOTOGRAPHY: TBD

POSTNL: 'THE MEDIUM IS THE MESSAGE'
POSTNL: 'THE MEDIUM IS THE MESSAGE'

SUNWARE ‘ENERGY ON THE GO’

AGENCY: NOACH AMSTERDAM | CREATIVES: EDWARD DEN OUDEN, ANDRE VAN LEEUWEN | PHOTOGRAPHY: TBD

SUNWARE - ENERGY ON THE GO

WAVE INTERNATIONAL ‘FAIR CUTS, FAIR PRICES’

TEAM KAPPERS (HAIR DRESSERS) | AGENCY: NOACH AMSTERDAM | CREATIVES: ANDRE VAN LEEUWEN, EDWARD DEN OUDEN | PHOTOGRAPHY: TBD

WAVE INTERNATIONAL: ‘FAIR CUTS, FAIR PRICES’

PHILIPS STREAMIUM ‘EVERY TRACK IN EVERY ROOM’

AGENCY: TRIBAL DDB AMSTERDAM & DDB LONDON | CREATIVES: EDWARD DEN OUDEN, CHRIS BAYLIS, JEAN PIERRE KIN | PHOTOGRAPHY: EDO KARS | CAMPAIGN DEVELOPED FOR ASIA AND SOUTH AMERICA

PHILIPS: 'EVERY TRACK IN EVERY ROOM'

LOOGMAN CARWASH ‘CAR PAINT NEEDS PROTECTION’

AGENCY: SOCIAL GLUE | CREATIVE: EDWARD DEN OUDEN | ILLUSTRATION: FRANCOIS VERAART | CAMPAIGN RUN IN THE NETHERLANDS

COSMO ‘COSMO HAIRSTYLING’

AGENCY: NOACH AMSTERDAM | CREATIVES: ANDRE VAN LEEUWEN, EDWARD DEN OUDEN, LAURENS VAN DE VIJVER | PHOTOGRAPHY: PRESS | STORY: THE DAY AFTER THE BREXIT VOTE, 500.000 ONLINE LAUGHS

COSMO HAIRSTYLING

MARKTPLAATS ‘HOE VERKOOP JE GOED EN SNEL JE AUTO?’

AGENCY: ISOBAR/SOCIAL EMBASSY | COPY: EDWARD DEN OUDEN | ART: JEAN PIERRE KIN | FULL CAMPAIGN RUN ON FACEBOOK IN THE THE NETHERLANDS

KLM CITYTRIPS ‘MAXIMIZE YOUR CITYTRIP’

AGENCY: EIGEN FABRIKAAT/ DDB&TRIBAL |CREATIVES: EDWARD DEN OUDEN, PETER SCHOLTENS

KLM WERELDDEALWEKEN ‘KLM WERELDDEALWEKEN’

AGENCY: EIGEN FABRIKAAT/ DDB&TRIBAL | CREATIVES: EDWARD DEN OUDEN, PETER SCHOLTENS

KLM DUTCH OPEN ‘SEE IT UP CLOSE’

AGENCY: BOLSTER & PIT | CREATIVES: EDWARD DEN OUDEN, MART GROEN | ILLUSTRATIONS: FRANCOIS VERAART

OAD ‘WE KENNEN DE WEG, OVERAL’

AGENCY: NOACH AMSTERDAM | CREATIVES: EDWARD DEN OUDEN, ANDRE VAN LEEUWEN | OUTDOOR CAMPAIGN

JUSTEAT.NL ‘WHAT IS YOUR TASTE TONIGHT?’

AGENCY: EIGEN FABRIKAAT/DDB | CREATIVES: EDWARD DEN OUDEN, PETER SCHOLTENS

TASTY CLUB ‘DISCOVER YOUR TASTY RESTAURANT’

AGENCY: NOACH AMSTERDAM | CREATIVES: EDWARD DEN OUDEN, ANDRE VAN LEEUWEN | PHOTOGRAPHY: RICHARD OTTEN

WE FASHION ‘NEVERENDING CATWALK’

AGENCY: TBWA\NEBOKO\TEQUILA AMSTERDAM |ECD: BAS ENGELS | COPY/CD: EDWARD DEN OUDEN | ART/CD: JEAN PIERRE KIN | DESIGN: SCOTT, CYRIL, YORDY, RENS, DAVE, JAN-MAARTEN, THX Y’ALL GUYS! | HONOURS: SILVER ADCN, SILVER SAN (CATEGORY: INTEGRATED)

HOSTNET ‘HOW TO EXPLAIN THE DIGITAL WORLD?’

AGENCY: TRUE IDEAS | CREATIVES: EDWARD DEN OUDEN, BAS DERKS, BART TE RIELE, JEROEN RITSMA

NISSAN X-TRAIL ‘ADVENTURE STARTS HERE’

AGENCY: TBWA\NEBOKO | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN | PHOTOGRAPHY: MATTIJS VAN RHOON |  CAMPAIGN RUN IN THE NETHERLANDS

NISSAN: ‘ADVENTURE STARTS HERE’

KEUKENKAMPIOEN ‘KAMPIOEN IN ALLES’

AGENCY: SCHEEPENS | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN, EELCO ANNEVELDT | DIRECTOR: PETRA MAINZ I.S.M. HARRO S.

TANNING SHOP ‘AN EVEN TAN WHILE YOU STAND’

AGENCY: EURO RSCG AMSTERDAM | CREATIVE: EDWARD DEN OUDEN | PHOTOGRAPHY: RENE NUIJENS | HONOURS: GOLD LONDON INTERNATIONAL ADVERTISING FESTIVAL, SHORTLIST CANNES LIONS

Tanning shop

ING BANK ‘ING BANK AMSTERDAM MARATHON’

AGENCY: TBWA\BRAND EXPERIENCE | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN, RALPH WILMES | PHOTOGRAPHY: RENÉ BOSCH | CAMPAIGN RUN IN THE NETHERLANDS

TRANSAVIA ‘AANSTEKELIJK’

AGENCY: KOKORO AMSTERDAM | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN, MERLIJN VAN VLIET, WOUTER VANHAAREN

ING BANK ‘RUNNING BUSINESS’

AGENCY: TBWA NEBOKO | CREATIVES: JEROEN RITSEMA, JEAN PIERRE KIN, EDWARD DEN OUDEN | SPECIAL THANKS: COR EN DIEDERICK | DIRECTOR: ISMAËL TEN HEUVEL | CAMPAIGN RUN IN THE NETHERLANDS FOR 3 DAYS. PROGRAM OVERBOOKED, END OF CAMPAIGN

ING Running Business

KLM DUTCH OPEN 2016 ‘OPEN TO EVERY ONE’

AGENCY: BOLSTER & PIT | CREATIVES: EDWARD DEN OUDEN, MART GROEN | ILLUSTRATIONS: TBD

WEHKAMP ‘EERST WEHKAMP’ – ‘WEHKAMP FIRST’

AGENCY: JUMP! AMSTERDAM | CREATIVES: EDWARD DEN OUDEN, ANNEMIEK KLIJN | SPECIAL THANKS: TON VAN EIJK

ABN AMRO ‘EEN BEETJE STUDENT SLUIT DE BOEL GOED AF’

AGENCY: TBWA\NEBOKO | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN, SANDER JACOBS, SANDER BERGMEIJER

LIPTON ICE TEA ‘CELEBRATE SUMMER WITH DISC GOLF’

AGENCY: EIGEN FABRIKAAT | CONCEPT: EDWARD DEN OUDEN, JEAN PIERRE KIN | ART: JEROEN BAKKER | HONOURS: SAN AWARD

BOSE EUROPE ‘HOW CLOSE CAN YOU GET?’

AGENCY: BOSE EUROPE | CREATIVES: EDWARD DEN OUDEN, ANNEMIEK KLIJN | PHOTOGRAPHY: ARJAN BENNING | WINDOWS THROUGHOUT EUROPE DURING OLYMPICS AND SOCCER 2012

INTERIOR MATTERS ‘PUT ASIDE FOR SOMETHING MORE BEAUTIFUL’

AGENCY: BREED CREATIVE COMMUNICATIONS | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN, SCOTT VAN DER VELDEN | PHOTOGRAPHY: CONSUMERS | RAN IN THE NETHERLANDS, NEWS COVERAGE WORLDWIDE

INTERIOR MATTERS: ‘PUT ASIDE FOR SOMETHING MORE BEAUTIFUL’

UPC ‘WAAROM GLASVEZEL DOEN ALS HET KABEL KAN?’

AGENCY: MOVE | CREATIVES: EDWARD DEN OUDEN, NIËL DRESME | ILLUSTRATION: ARTBOX / GER VENDEL

UPC: WAAROM GLASVEZEL DOEN ALS HET KABEL KAN?

MINIMA FAIR ‘A LUXURY LIFESTYLE FOR LESS’

AGENCY: BREED | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN, CYRIL STOM, SCOTT VAN DER VELDEN | HONOURS: NATIONAL NEWS COVERAGE

NS ‘NEWS PAPER BECOMES BOUQUET’

AGENCY: SOCIAL GLUE&WOLF | CONCEPT: EDWARD DEN OUDEN | ART: JEFF DE WOLF | DESIGNED FOR THE NETHERLANDS | SPECIAL THANKS TO CLAIRE/NICOLAAS | STORY: METRO FRONT PAGE AND BACK COVER, HANDED OUT ‘ROLLED UP’ ON TRAIN STATIONS

ORKATER THEATER ‘HOUDINI’S GREATEST ESCAPE’

AGENCY: HOOFDBUREAU | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN | ILLUSTRATION: FRANCOIS VERAART | CAMPAIGN RUN IN THE NETHERLANDS

ORKATER THEATER: ‘HOUDINI’S GREATEST ESCAPE’

FIETSFABRIEK BERLIN ‘HOW TO GET GERMANS ON BIKES?’

AGENCY: BREED CREATIVES | CONCEPT: EDWARD DEN OUDEN | ART: JEAN PIERRE KIN, MARIJN TWUYVER | CAMPAIGN DESIGNED FOR GERMANY | HONOURS: COVERAGE ON ZDF AND ARD

HARLEY DAVIDSON ‘NOT FOR SISSIES’

AGENCY: LEO BURNETT AMSTERDAM | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN | PHOTOGRAPHY: JAN HOLTSLAG | CAMPAIGN RUN IN THE NETHERLANDS

HARLEY DAVIDSON - WESTCOAST

AMEV ‘WHAT ARE YOUR FUTURE PLANS?’

AGENCY: LEO BURNETT AMSTERDAM | COPY: EDWARD DEN OUDEN, FRANS BRAND | ART: JEAN PIERRE KIN | DIRECTOR: OTHMAR SWEERS | CAMPAIGN RUN IN THE NETHERLANDS | HONOURS: MONTREUX, SAN

LEERDAMMER KAAS ‘SOMETHING ELSE WITH YOUR DRINK’

AGENCY: N&W/LEO BURNETT | CREATIVES: EDWARD DEN OUDEN, JEAN PIERRE KIN, FRANS BRAND | PHOTOGRAPHY: BAREND VAN HERPE | EVENT PRODUCTION: SIGHTLINE / JACK SMALE, MARINUS ZWART

HEINEKEN ‘007, BEST SERVED CHILLED’

AGENCY: LEO BURNETT AMSTERDAM | COPY: EDWARD DEN OUDEN | ART: JEAN PIERRE KIN | PHOTOGRAPHY: MARTIN WOODS | CAMPAIGN RUN IN RUSSIA AND CARIBBEAN PROMOTION ON PREMISE